Garden Gourmet

Europe's leading plant-based food brand, Garden Gourmet makes delicious plant-based meals easier for everyone who likes uncompromisingly delicious food and are curious to discover new experiences offered by plant-based diets. The flexitarian lifestyle is becoming increasingly popular for health reasons, to protect the climate or for animal welfare reasons. A plant-based alternative to the foie gras known as Voie Gras.

The project focused on premiumization of Garden Gourmet brand. Started by thoroughly evaluating Garden Gourmet's visual elements, focusing on identifying the core components. This approach was intended to enhance the brand's clarity and modern appeal, ensuring it feels more premium and relevant without altering its foundational identity.